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‘Millions of people’ experience mobile marketing


Almost a quarter (23 percent) of US citizens, some 58 million people, report that they have viewed advertising on a mobile phone in the last 30 days, a new report […]

Email promotion ‘useful during slump’


During a recession or economic slump, companies which continue to promote themselves through tactics such as email marketing could find they "pull away" from their competition, an expert has

Obama ‘overlooking optimization’


The official website of Barack Obama, candidate for the Democratic presidential nomination, should be optimized, it has been claimed. Writing on the ClickZ network, Kate Kaye observes that a number […]

Bloggers ‘engage with online news’


Prolific bloggers are likely to engage well with online news content, according to figures from comScore. The industry analyst defines "heavy bloggers" as the one in five users who spend […]

SEO ‘big help’ for online businesses


Search engine optimization (SEO) is a "big help" for online businesses looking to raise their revenues, it has been suggested. IT development firm Prime Outsourcing explains that, with the right […]

SEO ‘needs expertise’


Website owners should seek the assistance of experts when attempting to optimize their content, it has been claimed. Joanna Gadel of Australian search engine optimization (SEO) firm SEO Sydney makes […]

‘SEO lessons’ from Wikipedia


There are some important search engine optimization (SEO) lessons to be learned from Wikipedia, it has been claimed. Writing for E-consultancy, SEO expert Patrick Altoft explains that the online encyclopedia […]

Online buzz ‘possible through Web 2.0’


Marketers should embrace online communities by reaching out to bloggers and social media websites to build a buzz around their products, an expert has said.

Scott Monty, a relationship direc

Email marketing ‘strong, far-reaching, good returns’


Businesses have been extremely positive about email marketing "with good reason" as it is a strong platform which generates good returns, a company has claimed.

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