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Relevant ads good for brands, research indicates


Adverts which are relevant to the content of a website affect users in a more positive fashion than those which are not, according to a new study commissioned by Google.

The research, carried

Producing unique website content is “worth it”


While it takes more time and energy to create unique website content, the payoff at the end is worth the effort, it has been asserted.

Chris Lake, editor-in-chief of online market report, how

Live Search US images to be updated every day


Microsoft has announced another update to its Live Search resource.

Following on from the launch of a new home page for the platform at the end of July which aimed to provide users with a new

Web marketing advice for Christmas


Christmas 2008 is due to be a make-or-break season for many firms, meaning that marketing is "critical", it has been noted.

Rosabel Tao makes her comments to online resource JCK Onl

Google Chrome browser launched


Google has announced the launch of the beta version of an open source browser – Chrome.

A post on the search engine firm’s official blog by vice-president of product management Sundar Pichai

Unprofessional websites can be a “death knell”


An unprofessional website can be a "death knell" for firms, it has been suggested. In a post on E-consultancy’s internet marketing blog, sector commentator Patrick Oak notes that this is […]

Existing customers a “precious commodity”


A company’s existing customers are a "precious commodity" who are the "best prospect" for a firm’s next sale, according to the Local Online Marketing Association.


‘Don’t forget SEO basics’


Webmasters are being reminded not to forget the basic principles of search engine optimization (SEO). According to Ann Smarty, writing in the Search Engine Journal, simple ideas such as source […]

Personalized email marketing ‘57% more effective’


Targeting email marketing at specific groups of customers can make it 57 per cent more effective than non-personalized marketing efforts, a new report has found.

According to the study carrie