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Google targets “original and compelling” content


Regularly-updated "original and compelling" content helps improve search engine rankings, according to Google’s AdSense blog.

‘Optimize with both on-page and off-page SEO’


Achieving effective search engine optimization (SEO) requires attention both on and off-page, it is claimed.

Reprint ArticleSite reports that the algorithms that determine which results appea

SEO “should be a lifelong engagement”


Those seeking to use search engine optimization (SEO) to rise up search rankings need to be aware that making a website more Google-friendly "is not a one-time fix", an expert has warned.

Email newsletters ‘connect with customers’


Maintaining an effective email newsletter can allow a company to connect with its customers and reinforce its brand, an online marketing expert has explained.

Writing for the Eastside Busines

Sports websites ‘should optimize’


The "lucrative" sports audience should be attracted to a website through search engine optimization (SEO), JupiterResearch has advised.

According to the company, sports fans represe

Facebook offers “extraordinary” online marketing


Facebook offers an "unusual and extraordinary opportunity" for advertisers, according to Sheryl Sandberg, the chief operating officer of the social networking site.

Branded websites ‘most effective online marketing’


Pharmaceutical advertisers should focus their attention on producing a branded website to make the most of their online marketing budgets, a new study has found.

The study, comScore and Evolu

Expert states SEO boosts sales


Because the majority of consumers use search engines to find websites, optimizing a page’s content for such portals leads to greater traffic and therefore revenue, a firm has highlighted. Urban […]

Google ‘most popular search engine in US’


Google has once again emerged as the search engine most used by US consumers, by a considerable margin. Information released by marketing agency HitWise showed that Google was used for […]