Companies should consider transactional emails as a creative communications tool and means of boosting return on investment (ROI), a company has claimed. Email-delivery server-provider Zrinity has published its study Improving […]
When considering how best to boost their website’s search engine optimization (SEO), marketers should seek to create original content, an expert has urged. Todd Mumford, writing for the American Chronicle, […]
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google openly provides, savvy marketers can use the search engine to drive traffic to their website.
The presidential election is to be dominated by social networking, it has been claimed. Debra Aho Williamson, senior analyst at internet commentator eMarketer, notes that each candidate has a social […]