Companies should consider transactional emails as a creative communications tool and means of boosting return on investment (ROI), a company has claimed. Email-delivery server-provider Zrinity has published its study Improving […]
When considering how best to boost their website’s search engine optimization (SEO), marketers should seek to create original content, an expert has urged. Todd Mumford, writing for the American Chronicle, […]
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google openly provides, savvy marketers can use the search engine to drive traffic to their website.