Companies that overlook the value of pictures - even stock images - are doing their content marketing a disservice… and even losing leads.
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People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.
Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.
One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.
One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.
Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.
The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.
One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.
Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.
Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.
