Content readers are 566 percent more likely to convert

People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.

Bad layouts can kill content marketing ROI: Small changes, big impact

Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.

Being there is half the battle: Blog content must be discoverable to drive results

One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.

B2B triples followers in a year with a steady stream of Twitter content

One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.

Stuck on a single approach? Get more traffic and engagement with an agile strategy

Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.

Good blog content keeps visitors from bouncing off the page

The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.

Getting conversions where they count: An enterprise software success story

One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.

Use content analytics to steer your marketing strategy: Winning the numbers game

Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.

How a B2C nailed it with Pinterest marketing: Students drive social traffic

Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.

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