How social media event coverage builds relationships with industry influencers

Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.

Educate more, sell less: A success story for a bigger, more qualified online audience

Content marketing results for an IT security brand? 172% more blog traffic year over year.

Where to place CTAs for an 83% increase in blog revenue

The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.

How to create a social media strategy that caters to diverse audiences

Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.

Content marketing less is more: Fewer articles, more depth boosts web traffic & sales

Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.

How to build an ecommerce blog for 535% ROI

This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.