In this video, Proofpoint Director of Market Development Keith Crosley describes the quality of Brafton content (at scale!), conversion-focused strategies provided by his content marketing strategist and why Brafton is “one of the favorite services” he’s deployed.
In the competitive security as a service industry, Proofpoint sets its brand apart by constantly developing products to keep pace with evolving user needs. Still, it lacks resources and writing skills to effectively communicate its authority and draw leads from across the web. Director of Market Development Keith Crosley looked to Brafton as an affordable, reliable content marketing vendor. Brafton’s writers create nuanced articles relevant to Proofpoint’s offerings, and the content is used to fuel the brand’s social marketing as well.