Ninety-seven percent of Americans search for local businesses online, according to data from Google. Whether you have a storefront or a national business with audiences in different regions, local SEO is key to building visibility among community audiences.
Claiming your Google Places listings, adding street addresses to your website and generating local keywords are commonly discussed as the local SEO essentials – but businesses should also use tailored content marketing to optimize their sites for local searchers. Brafton’s infographic, Make Content Marketing Drive Local SEO, offers insights on creating content that caters to local consumers’ informational needs and organically increasing your use of local keywords.
What’s more, local content marketing puts the focus on engaging audiences, so you won’t just attract local traffic – you’ll drive local leads. Check out our related blog post for more in-depth tips.