Enterprise use of mobile websites has grown 210 percent in the last 12 months, an annual study from the Acquity Group found. Retailers have been especially aggressive in improving their mobile presence, with 37 percent operating mobile sites compared to the 12 percent Acquity reported last year.
More businesses have turned to mobile websites to allow consumers to research products on their devices and convert without waiting to get to their desktops. The step was only natural as mobile web use is expected to surpass desktop access by 2016.
“All of these companies have made a focused commitment to mobile, and it’s paying off,” Tom Nawara, vice president of digital strategy and design at the Acquity Group, said in a release. “Not only have they implemented mobile-optimized sites to support a wide range of devices, but they have taken initiatives a step further with exceptional transactional functionality and well-designed apps that meet customer needs.”
Brafton reported last week that more than half of consumers are more likely to convert when a business has a functioning mobile website.