Sungevity found that consumers looking to invest in green technology want more information about these products and services before spending their money.

A report from Sungevity found that 70 percent of Americans want more information about green technology. Many consumers look to save money on utility bills and through tax credits by purchasing appliances and other electronics that use less energy, but they are not sure which items to choose. Marketers of these products and services can use content marketing strategies that focus on educating prospects to attract leads and sales.

According to the study, 48 percent named solar energy as an area they’d like to learn more about. However, available information is either targeted poorly or difficult for average Americans to understand. Thinking about the important selling points of green energy and developing website content that focuses on these tasks will likely increase site traffic.

In fact, the lack of information available on green technology has led consumers to develop inaccurate understandings of the industry. Sungevity found that many people opt against investing in these items because they believe they won’t offer the benefits they want. Content that clarifies these misconceptions and accurately defines the reasons to use green technology can help consumers trust businesses and products.

Brafton recently reported that trust is an essential factor to conversion, and consumers won’t buy from companies yet to earn their trust. In fact a study from About.com found that more than 80 percent of Americans want to know more about a business before they buy from it.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.