It may be the middle of summer, but some Americans are apparently already planning their holiday shopping. Specifically, according to a new report from PriceGrabber, Americans are thinking about how they'll get their shopping done this year - and searching for gifts online is poised to take the lead.

It may be the middle of summer, but some Americans are apparently already planning their holiday shopping. Specifically, according to a new report from PriceGrabber, Americans are thinking about how they'll get their shopping done this year – and searching for gifts online is poised to take the lead.

As has been a trend in recent years, the web is slated to be a big part of holiday shopping. In a survey of more than 2,000 American consumers, nearly 60 percent of respondents indicated they plan to use the internet to browse for gifts and deals during the holiday season.

This bodes well for businesses utilizing local SEO and social media as part of their content marketing campaigns, as the survey also revealed consumers are likely to look for local deals when making gift purchases. Companies that rely on such marketing strategies are afforded the benefit of getting the word out about special deals and offerings and driving more customers to either their websites or physical locations.

Of course, businesses shouldn't wait until the holidays to launch their web marketing campaigns, as consumers are always looking for local deals regardless of the season. As PriceGrabber revealed, 56 percent of polled consumers said they would use the web to purchase a birthday gift this year, and 23 percent said they would do so to buy an anniversary gift.

Experts have noted that local SEO and social media add a new level to marketing campaigns. In addition to promoting a brand, the strategies can be used to engage customers and generate meaningful conversations with them. As Brafton reported, a recent Local Search Insider report found local searches are skyrocketing, and businesses would be well advised to get on board with the trend.