Computer giant Apple this week announced its most successful third quarter to date, with revenue growth driven largely by smartphones and tablets. As these mobile devices continue to thrive, businesses will want to explore their potential for content marketing distribution.
According to the company's earnings report, iPhone sales grew by 142 percent year-over-year in the third quarter of 2011, while iPad sales increased by a healthy 183 percent, with total units sold amounting to 9.2 million.
MacNewsWorld recently reported that as iPad and iPhone sales continue to grow, the devices are increasingly replace desktop and laptop sales. Accordingly, businesses will need to restructure their marketing campaigns to cater to the mobile trend.
By launching mobile marketing strategies, businesses are better prepared to connect with on-the-go consumers. Additionally, coupling mobile with social and content marketing enables smartphone and tablet users to find relevant information quickly and can help drive new business.
Many businesses have recognized the importance of mobile and are already responding in kind. As Brafton recently reported, a new study from the Interactive Advertising Bureau found 63 percent of businesses have increased their mobile marketing budgets from two years ago as they look for new ways to access immediate and cost-effective marketing.