According to Conductor, most search marketers audit their strategy less than twice a month, while websites change multiple times per week. Many marketers report that they failed to audit their pages due to a lack of time. However, the rise of third-party services that deploy and manage an enterprise SEO campaign have allowed web marketers to focus their efforts elsewhere without losing any ROI.
Boosting SEO campaigns through content marketing and social media marketing has also enabled companies to boost visibility on SERPs.
However, content marketing must be engaging and informative to ensure that enterprise SEO campaigns succeed as well as they can. Audits of unique content pages’ effectiveness in driving traffic and social shares can help marketers understand which pages are engaging and plan accordingly. These audits and tweaks could also impact rankings as adjustments to search algorithms have shifted the focus from simply keyword-rich content to well-written content marketing frequently updated by skilled writers.
Brafton reported recently that one element of SEO content receiving substantial attention is audience targeting. Creating content aimed at a specific demographic in terms of subject matter, keywords and tone will help search rankings more than general information.