Reports from the Conference Board indicate that online jobs rose dramatically in July, with the demand for internet marketing managers driving much of the growth. Marketers may especially have luck looking for work in B2B sectors this season.
A recent study from Bernhardt Associates Executive Search suggests that B2B firms are best positioned to make marketing hires this quarter.
“B2B is planning more hires, less layoffs, and has fewer hiring freezes than B2C,” said Jeffrey Berhardt. Marketing Profs relays that 43 percent of B2B companies are planning to add digital and direct marketing staff.
Nonetheless, marketers’ odds of finding work this summer are good. Overall, the study found that 39 percent of firms plan to add digital and direct marketing staff in the third quarter. Officials attribute this job creation to new positions in SEM and SEO that many companies want to add.
With this in mind, marketers will want to put their search skills front and center. It’s important to remember that firms not only want paid search campaigns and quality website content for PC users, but also for mobile devices. The DMA predicts mobile ad spend will grow by 30 percent this year, making it the fastest-growing platform.
To deliver effective campaigns on mobile platforms, marketers may want to consult the Interactive Advertising Bureau’s best practice tips for mobile marketing.