The Mobile Marketing Association recently announced a number of heavy hitters are slated to appear at its upcoming MMA Forum London, giving credence to the notion that mobile is having an impact on company's marketing strategies.

The Mobile Marketing Association recently announced a number of heavy hitters are slated to appear at its upcoming MMA Forum London, giving credence to the notion that mobile is having an impact on company's marketing strategies.

According to a press release from the MMA, speakers from Google, Coca-Cola, JetBlue and the BBC, among others, will take the stage at the event, which is scheduled for October 4 and 5 at the Congress Centre in London.

“The mobile channel is pushing the evolution of marketing and we are fortunate to have pioneering brands at the forefront of the mobile marketing industry that are driving the whole industry forward,” said Paul Berney, managing director and CMO of the MMA in Europe, the Middle East and Africa.

However, as Brafton reported, large companies aren't the only ones implementing mobile technology into their content marketing campaigns. As a recent study from Borrell Associates shows, 83 percent of smaller businesses have said they will invest in mobile marketing campaigns by the end of this year.

For companies of all sizes, mobile content marketing has proven to be a tool for reaching customers more effectively. Through mobile strategies, such as local SEO and content marketing, businesses can keep on-the-go customers abreast of regional offerings and promotions, in addition to providing them with information about products and services.