Searchers planning business or recreational trips can now view detailed maps of 42 airports in the United States when searching on Bing, the company announced on its blog.
Among the landmarks included on the airport maps will be parking garages, terminals, baggage claim and currency exchange.
When searching for an airport, users have the option of searching under the Maps tab on Bing or clicking a link to the map in the standard search results. This may be an effort on the company’s part to claim a share of airport related searches, though Google has a leg up in searched related to the airline industry because of its ITA acquisition. Bing seems to have ITA in mind, as part of its airport maps roll out includes information related to a flight status.
In recent months, Bing has aggressively tried to differentiate itself from Google as with Action buttons, while also mimicking some of the search leader’s features, including Adaptive Search.
All of the additions Bing has made have helped it improve search market share somewhat. However, Brafton reported earlier this month that Google has maintained a healthy search engine market lead, accounting for nearly two-thirds of all search queries in the U.S.
