Pictures are worth a thousand words, so marketers should use them to help tell a story in their internet marketing campaigns – especially in light of a new Bing development. Microsoft is launching a new top images landing page.
At press time, Anne Hathaway is one of the top three photos in Bing, with pictures related to the query "Anne Hathaway premiere." Clicking on the featured image of the young actress brings users to a full page of Hathaway photos. Users can select to view the photos in various sizes, and they can click to other tabs for web results, video results or news results that also relate to this query.
For marketers, this should be taken as a cue that keeping up with the latest trending topics and offering news with well-tagged images about industry-relevant developments can boost clicks on Bing. And Bing is not the only search engine getting in on the image action.
Google has been offering image search ads and advanced image search options since last summer, with Brafton reporting that the company began offering instant scroll features and more back in July.