As Bing actively works to distinguish its SERPs for users, it is also improving its back end to make its services more valuable for marketers. The company recently announced the availability of SEO Reports and SEO Analyzer to inform the search marketing campaigns of companies relying on website traffic from Bing.
With SEO Reports, webmasters and marketers can assess the performance of their domains based on a series of best practices defined by Bing. The feature runs every other week to, giving detailed assessments of marketers’ campaigns based on a sufficient amount of data and without placing too much emphasis on the performance of pages from day to day.
Marketers can access SEO Reports for multiple domains they to understand what SEO elements drive success on their unique websites.With SEO Analyzer, site owners can see if their pages are failing to live up to the SEO best practices defined by Bing. Among the issues Analyzer is likely to report are incomplete metatags for images or excessive code that can hinder search standing.
As far as suggestions for content related to SEO, marketers will have to establish their own best practices and ensure compliance to their own standards. However, the availability of a tool to detect technical issues automatically can help webmasters save time assessing other elements of search optimization campaigns.While Bing looks to make its service more valuable to both consumers and marketers, it continues to struggle to cut into Google’s dominance in the search market. Brafton recently reported that Bing’s share in the market was stagnant at 15.4 percent in May, while Google grew slightly to 66.7 percent.