Bing recently announced a new Facebook app aimed at curating news content marketing material relevant to its users. The app is currently available in beta and will bring those who choose to use it the latest in politics, entertainment, sports and other fields. However, users can also customize the content that appears on their apps to bring them headlines based on their own interests.
According to Bing’s blog post discussing the tool, the beta version of the app allows seamless sharing of relevant content on a user’s Facebook Timeline.
News content that focuses on industry developments will likely appeal to users that have Liked or subscribed to a company’s Facebook Page when it appears in the app as the latest news. Frequently publishing relevant articles will keep fans returning to a website and help engage others exposed to the links. Users can Share and engage with content directly from the app, which can help marketers expand the visibility of their web content.
While no timetable for the app’s full release was available, it’s clear that Facebook and Bing have more in mind for their existing partnership. Nonetheless, Brafton recently highlighted comments from Mark Zuckerberg that painted an interesting picture of search’s future on Facebook. Currently, Bing powers Facebook internal search, which Zuckerberg said processes more than 1 billion queries every day. However, the social network’s founder also suggested the network will build out its search tool, making the platform an independent entity in the search market.