Some say that Blekko is the up-and-coming Google killer, as the rising search engine provides filtered search results to help users cut through the spam on the web. As part of its continued effort to improve the search experience, Blekko announced today that it is partnering with Stack Overflow to improve the quality of tech-related slasthtags and results.
Stack Overflow is a programming Q&A site run by participating programmers and engineers. The company explains that users must first become “trusted” in the system, then “with your help, we can build good answers to every imaginable programming question together.” This is not unlike Blekko's motto that users should be in charge of “slashing the web” to promote the best answers to search queries.
Blekko will be drawing on the collective knowledge of the Stack Overflow community to improve and maintain programming-related slashtags in order to deliver high-quality results for tech and programming queries. Marketers in related industries may consider this as a cue to up the ante with their content marketing campaigns, and marketers across industries should consider that similar search enhancements are likely to develop for their sectors.
“At Blekko, we pride ourselves in returning the very best results in specific verticals by eliminating spam,” said Rich Skrenta, CEO of Blekko.
The slashtag search engine is committed to offering only top content to users; as Brafton reported, it recently manually eliminated several sites that users identified as spam. Marketers may want to plan content campaigns that will make the cut on Blekko as the search engine boasts a rapidly growing user base. It totaled 30 million searchers last month.