Blekko, a relative newcomer to the search market, founded with the goal of delivering high-quality results to users, is looking to enhance the search experience even more with the portal's latest Zorro update.
The Zorro update, described by Blekko CEO Rich Skrenta as a major release, further integrates the portal's slashtag function into the search process. Slashtags related to the queries will now appear automatically at the top of Blekko's result pages, making them more visible to casual users of the portal.
As Skrenta told Search Engine Land, these slashtags are monitored by industry experts and community enthusiasts to ensure results are culled exclusively from high-quality websites. There are hundreds of thousands of relevant slashtags that can be applied to almost any terms consumers might search for.
Skrenta asserts that other search engines, such as Google, are too lax when it comes to filtering good content from bad, subjecting users to commercial spam.
Because Blekko puts human editors in charge of fighting spam, marketers hoping to make their sites visible to the growing Blekko user base should plan content marketing strategies accordingly. Of course, high-quality content is essential to ranking on all search engines.
Fighting shallow and spam content is the focus of Google's recently released Panda 2.2 update, which Brafton reported on earlier. The original Panda update was launched earlier this year to combat content farms that leverage search engine optimization techniques to push low-value content to the top of search engine results pages.