Marketers who need social media marketing inspiration should look toward major international brands with serious online followings. While it may be impossible to match big brands’ marketing budgets, companies can mirror a lot of the most successful campaigns, and grow their customer bases from social networking.
The auto industry may struggle to find its internet marketing niche, but BMW has nonetheless built an extremely loyal following on hubs like Facebook, Twitter and Pinterest. Perhaps most impressive is the company’s Facebook account, which as Econsultancy’s David Moth points out, generates approximately 50,000 Likes per post from its 13.4 million fans.
When looking at BMW’s Facebook Page, it’s clear the brand focuses a lot of its social strategy on publishing stunning images of its vehicles. However, BMW takes visual media a step further with its Facebook apps. The plug-ins allow fans to view various features of the brand’s cars, so members can check out different colors, benefits and attractions before they buy.
Brafton has reported that 40 percent of internet users prefer to engage with information presented in a visual manner. BMW takes this trend to the next level by creating interactive social media content that pulls viewers in, compels them to interact and then share their experiences with personal networks.