Brafton is attending SMX East in New York City October 1 and 2 to discuss the latest in content marketing and SEO.

SMX East 2013 kicks off Tuesday October 1 in New York City and Brafton will be in attendance to discuss SEO and content marketing. The world’s leading search engine marketing conference will be held at the Jacob K. Javitz Center between October 1-3. Keynote speakers including Search Engine Land’s Danny Sullivan and Twitter’s Vice President of Global Online Sales Richard Alfonsi will offer insights about how to create winning campaigns in the evolving internet landscape.

Sullivan will get attendees engaged with an evening forum on Tuesday, October 1. The interactive session invites participants to shape the conversation, sharing the tactics, ideas and expertise that help them stay ahead in the competitive search world. Alfonsi opens day two with a presentation about how Twitter supports internet marketing campaigns, especially as the social network introduces new advertising opportunities that capitalize on users’ behaviors.

The three-day event features over 50 sessions covering paid and organic search marketing tactics, from technical integration tips to innovative practices that leverage the latest developments. Brafton’s Katherine Griwert will be speaking about the growing importance of video marketing and how marketers can build campaigns that drive ongoing ROI. Griwert will speak on October 2 (Wednesday) at 11:40 a.m. in Theater B.

Brafton will be available October 1 and 2 at Booth 328 to talk content and search marketing strategies.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.