Next week marks MediaPost’s Online Media, Marketing and Advertising conference (OMMA) in NYC, and Brafton will be sharing insights on how to avoid the most common mistakes in content marketing. The two-day event (running from October 1st through 2nd at the New York Marriott Marquis) features tracks on best practices in global, mobile, social, video, display and response marketing.
OMMA features keynotes and presentations from some of the biggest names in digital marketing (including Twitter, Yahoo! and Nielsen) as well as marketers from leading brands (such as Campbell Soup Company, United Airlines and ESPN, Inc.). The event offers pro tips on using new media to build audience relationships and make sales.
Brafton will speak on the October 2nd OMMA Response panel, Digital Content Marketing: Rookie Mistakes, taking place at 4:15 p.m. on the seventh floor of the Marriott. Katherine Griwert, head of marketing content and communications, will share content marketing best practices (and common pitfalls to avoid) based on top-performing strategies for Brafton’s cross-industry clients, her experiences strategically planning, executing and measuring Brafton’s digital content campaign and her previous work creating web-optimized content in the business and philanthropy industries.
“Content marketing is really the backbone of cross-web marketing, as audience-centric content can fuel various campaigns. This is a ‘hot topic’ right now in the marketing world. It’s great that more businesses are diving into content creation, but upfront strategic planning is essential for companies that want to produce actionable content at scale,” Griwert said. “I’m excited to share my experiences and insights at the OMMA panel.”
In addition to speaking at the event, Brafton will provide live coverage of marketing insights and case studies presented by OMMA experts.