Brafton held its second LIVE Twitter chat with co-host Sprinklr about the value of social media marketing analytics. The goal of this month’s discussion was to answer any question on how to improve content creation through social listening. We got a lot of great feedback from #cmQs participants, met some new friends, chit-chatted with old flames and had an all-round great time.
To learn when Brafton’s next Twitter chat will take place, please visit our event’s page and sign the guest book. We run these discussions bi-monthly to keep you informed and engaged in the evolving world of internet marketing, so be sure to tune in next time if you missed today’s chat. Below we’ve featured our questions and some of the better answers we received. Enjoy.
Q1: Which networks are driving results for your brand, and according to what KPIs (key performance indicators)? #cmQs
Q2: Why do the number of Likes, Retweets, +1’s, etc matter to you – or why don’t they? #cmQs
Q3: What’s the most overrated social marketing metric? #cmQs
Q4: Why is social listening so important for today’s content marketer? #CMQs
Q5: How do you qualify social traffic? (New vs. returning? Pages per visit?) #cmQs
Q6: How do you use social data to improve website content? #cmQs
Q7: Who is responsible for social analytics and how are they connected to the rest of your marketing team?#cmQs
Thank you to everyone who participated – your passion for content marketing inspires us!