Twitter's new brand pages have forced some to adjust their social media marketing strategies.

When Twitter announced its new brand pages earlier this month, many expected the adjustments to mean little more than a new look. However, a report from Punch Communications has found that businesses using the microblogging site for social media marketing enjoy the new platform that allows for a greater emphasis on visual content. 

According to Punch, the adjustments also mean businesses must be more careful with their engagement. With the larger default photo, focusing on using a picture that conveys a certain message can help companies stand out and appeal to new prospects.

Moreover, the customizable toolbar at the top of the page further encourages strong branding practices. For most, a Twitter profile itself didn’t mean much compared to the content shared on the platform. The adjustments have forced businesses to reconsider this, and focus more aggressively on the design of their page.

“Until now brands have defined the way they use Twitter while the new brand pages will reap huge rewards, it’s important that guidelines are put in place to manage outreach and utilize the new features effectively,” Punch Communications reported in a release.

Twitter launched the branded pages earlier this month along with a series of other changes aimed at making the website more interactive for its users. Brafton reported that the addition of Home, Discover and Connect buttons allow users to find more content in a more organized fashion.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.