A report from PQ Media found that mobile content marketing generated more than $39 billion in revenue for businesses in 2011. According to the report, the figure represents 27.8 percent growth from 2010, and revenues should continue to rise through 2012, PQ Media suggests.
Adjusting campaigns to the burgeoning mobile market has become a competitive necessity, as more consumers begin accessing content from their mobile devices.
One focal point for businesses targeting mobile users is blog content marketing. Integrating a blog as part of a web marketing strategy provides a chance for businesses to demonstrate their own niche authority in a more informal, conversational style and tone.
Mobile search is equally important moving forward, according to PQ Media. Both PPC and SEO campaigns should be adapted to mobile to leverage the growing audience. With content marketing and SEO so frequently woven together, adjusting keyword strategies and subject matter to the mobile audience will help businesses appeal to prospects whether they’re at home or on the go.
As more businesses integrate mobile into their campaigns, the sector will become a major source of revenue, leads and conversions.
“Mobile will also reach the $100 billion mark in 2015 faster than any other communications industry,” Patrick Quinn of PQ Media said in a recent release. “Driven by several key growth drivers, including strong growth in overall mobile device penetration, the transition to smartphones and tablets, the torrent of new mobile content launches and the continued growth of consumer and business time spent with mobile media.”
Brafton recently reported that a Google study showed that 69 percent of smartphone users access the mobile web every day. With 80 percent of desktop web users saying they access the internet every day, it is still the No. 1 access point. However, mobile is quickly closing the gap, and the growth of both the smartphone and tablet markets necessitates locally oriented search, social and content marketing to among businesses hoping to appeal to nearby shoppers.
