For retailers, ecommerce sites and other B2C companies, creating a holiday marketing plan is a no-brainer. But some B2B brands might be left wondering what they have to gain by going all-out with Q4 campaigns. It turns out the adage “a rising tide lifts all ships” applies to seasonal marketing.
According to a study by Yahoo, some companies see 40 percent of their annual revenue during November and December. That figure doesn’t just apply to firms making wrapping paper or businesses offering holiday travel packages – it’s also relevant for B2Bs and other companies that might seem far-removed from the holidays.
Consider how much more time the average person spends on commercial websites between Halloween and New Year’s Eve. The goal of content marketing is to find an audience and stay in contact with numerous touchpoints. If people are checking their email more often, looking for social media content about products and actively Googling deals and information, they’re within closer reach than during the rest of the year.
But that doesn’t mean any old landing page or social post is going to resonate with prospects and buyers. In fact, it’s all the more important to create relevant content on the right channels to capture leads when they’re spending more time online.