Only 12 percent of businesses with fewer than 100 employees have a mobile website, whereas almost half of those with 100 or more employees have a mobile website. In terms of optimizing a site for the mobile web, elements of SEO campaigns and social media marketing strategies must be tailored to the habits of mobile users.
For small businesses that rely heavily on customers in their neighborhoods, mobile search presents numerous opportunities for engagement.
Brafton reported earlier this month that the growth of smartphones has boosted the use of local search services to find nearby businesses. For example, Android-powered handsets, which accounted for 60 percent of smartphone purchases in the last three months, feature Google’s mobile search. The app is designed to factor a user’s location into their search query.
The mobile web as whole is expected to become a primary access point for the internet moving forward. Brafton reported recently that some expect web access on mobile devices to surpass that of traditional PCs and laptops by 2015.