Quality content marketing can help strengthen your ties to prospects with a new LinkedIn-friendly Chrome extension.

A new Google Chrome extension allows LinkedIn users to see who within their LinkedIn network works for a site they're visiting. This could be good for marketers who build their LinkedIn presence, as it puts a face to a site, which might encourage inbound leads.

The LinkedIn-friendly extension – Whoworks.at – is available to Chrome users who apply for beta invitations. TechCrunch has previewed the service, and it reports that the Whoworks.at extension appears at the top left of the Chrome toolbar.

When internet users are on a given content page, they can click the Whoworks.at icon to see a drop-down menu of their first-degree LinkedIn contacts affiliated with a business, followed by second and third degree contacts. B2B marketers in particular might find this is a useful feature, as it could turn strong content marketing into a funnel for inbound LinkedIn leads.

Notably, B2B LinkedIn logins are on the rise. As Brafton has reported, LinkedIn accounted for 20 percent of B2B social logins at the start of 2011. On a related note, 61 percent of marketers selling to other businesses say social media marketing leads to new business partnerships.

In addition to Whoworks.at, internet marketers should be on the lookout for Chrome extensions that could enhance their marketing efforts. Data from StatCounter shows that consumers are increasingly browsing the web with Chrome. Google's web browser saw gains in use in the six-month period ending in April, while other leading browsers (including Internet Explorer and Firefox) saw declines.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.