This week, the search giant announced its new social network, Google+, which marketers might find encourages more social advocacy and sharing of their online content. Now, it seems marketers will […]

This week, the search giant announced its new social network, Google+, which marketers might find encourages more social advocacy and sharing of their online content. Now, it seems marketers will soon be able to get their companies directly involved in the Google+ action with the supposed launch of Google+ Pages for businesses.

Industry voice Mike Blumenthal posted a comment on his blog from Google’s Jeff Huber, vice president of local and commerce. Huber comments:

“And pre-emptively answering a question – yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.”

With this move, Google is giving businesses the chance to have a presence on its social site, similar to Facebook Pages. Although the search engine only released Google+ this week, a business profile feature is something marketers are clearly hungry for already. Search Engine Land reports that Google group product manager Christian Oestlien told them Google wants to first ensure Google+ is “optimized for the individual use case. Building great consumer products is a necessary prerequisite for compelling business products.”

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.