A report from CompTIA found that 85 percent of enterprise IT decision-makers said their feelings toward cloud computing have grown more positive in the last year. Marketers in the cloud services industry can use this increased interest in their products and services to inform content marketing campaigns that boost search presence and demonstrate their value propositions to prospects.
According to the study, 72 percent of IT buyers said they were considering moving to the cloud this year. Improved technology and security are a part of the cloud’s growth in the last 12 months. This idea is where content marketing campaigns for IT vendors can really compel prospects to consider their products.
Frequently, companies using content marketing focus too heavily on the SEO elements (such as keyword density), allowing this to overpower the need for engaging articles. However, additional content on a website that is targeted to the questions and needs of prospects can help a company in any industry stand out. Given the growth CompTIA and others have projected for cloud services, these companies are well positioned to make content marketing a successful part of their web strategy.
Brafton recently found that IT decision-makers are planning more investment in other technology fields as well, further demonstrating the value of conversion-optimized website content in this sector. In fact, a report from Gartner said that IT spending will surpass $3.6 trillion globally in 2012.