When companies begin to use search engine optimization (SEO) to increase their online presence they often just think about optimizing for Google, but new figures from comScore show that companies that sell in the world market may want to consider some alternative search engines.

According to the most recent figures released from comScore, global searches now exceed more than 100 billion each month and while Google still makes up the vast majority of searches, a number of other sites are seeing their use increase – including some located outside of the U.S.

The statistics show that more than 113 billion searches were conducted across the globe in July – a 41percent increase over July of 2008. And while it’s no shock that Google and Yahoo are in the number one and two spots, Baidu.com, a Chinese search engine, comes in third on the list – ahead of Microsoft’s sites.

But the biggest market to watch for might be Russia as Yandex, a Russian search engine, saw the biggest growth in the last year, increasing from 663 million searches last year to almost 1.3 billion in July – a 94 percent increase.

Using search engine optimization (SEO) for only an American market might be a bad move for many companies as comScore finds that both Europe and the Asia Pacific region have a larger percentage of the search engine market.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.