Even as companies increasingly incorporate mobile devices into their marketing strategies, one expert recently asserted there are number of considerations they must make to avoid alienating customers.
In a recent BizCommunity.com report, Diane Charton, managing director of Acceleration Media, noted that the rise of internet-connected mobile devices has changed the way people interact with their phones in recent years. While this presents new opportunities for businesses to reach out to potential customers, companies also need to be mindful to ensure their marketing strategies are interactive, not interruptive.
“People carry their mobile phones with them wherever they go and leave it on their bedside tables when they go to sleep at night,” Charton stated. “Marketers need to be careful that they don't alienate customers and prospects by sending them SMS messages at inconvenient times or by sending so many messages that they become annoying.”
Acceleration Media's CEO Tony Sousa added that there are a number of ways companies can expand their mobile marketing schemes beyond SMS messages. For example, businesses can use quick response codes to drive traffic, and they should leverage the growth of the mobile internet to promote their websites through SEO strategies.
Locally conscious, search optimized content can help marketers make their businesses visible to nearby mobile search audiences without running the risk of being “interruptive.” A Brafton has reported, a recent Google study aimed at understanding how mobile devices impact shopping reveals that 77 percent of smartphone owners use search engines regularly, and the search giant is deemed the “ultimate shopping companion.”