It’s no surprise that web startups implement online marketing from the beginning of their existence, but one construction company has shown that even a firm that’s over a century old can get into the online marketing world.

Sundt Construction, which provides general contracting and construction management services for public and private projects around the country, is now using Terralever to help increase its online visibility.

The 119-year-old construction firm said that while it has plenty of experience in the construction world, it realized a need to increase its online presence.

Charlie Boyd, corporate director of business development and marketing administration with the company said that this is part of an ongoing change with the construction firm to increase its online marketing

"Revamping our internet marketing strategy is part of our ongoing branding efforts," he said. "We are always looking for the best ways to communicate with our customers and prospects, and provide them with a unique experience."

There appear to be more companies in the construction field jumping onboard the online marketing bandwagon. Earlier this month the Journal Record, an Oklahoma-based business publication, noted that a number of home builders in the area had begun using online marketing to increase traffic to their websites and boost visibility.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.