Reddit's traffic doubled in 2011, as the content aggregtor now sees more than 2 million page viewsper month. This suggests the site offers content marketers significant reach.

Social news website Reddit saw its traffic grow in 2011, as the website now sees more than 2 billion pageviews each month. Reddit allows users to share web content (divided by category) with other users, and brands producing quality content marketing may find the aggregator offers valuable reach.

Users subscribe to specific “sub-reddits,” which are populated with content shared by other members of industry-specific communities. Reddit’s growth demonstrates the evolution of the web, as users look for an info outlet away from the bombardment of low-quality content. Articles shared on the website receive votes from other users – both positive and negative – and appear in descending order based on the amount of votes they receive.

Marketers creating content for their organization can view inclusion in the content aggregator as evidence that their campaigns are effective and valued by readers. Plus, it seems Reddit will offer access to a high number of prospects, based on its multi-billion monthly pageviews – and new Google data may help marketers understand their Reddit reach.

While Reddit is explicit in differentiating itself from Facebook, Twitter and other social networks, Brafton recently reported that the company will be included in Google’s social media analytics project. Google announced its off-site social interaction metrics last month as a means of helping businesses assess the effectiveness of their social media marketing campaigns.

Joe Meloni is Brafton's former Executive News and Content Writer. He studied journalism at the University of Massachusetts, Amherst, and has written for a number of print and web-based publications.