As more companies look to update their IT operations and leverage new technology, businesses in these fields have more opportunities to attract new prospects. A report from Mezeo Software found the cloud security and data management industry is experiencing rapid growth, and online marketing campaigns can build brands as reliable partners among many tech decision-makers and shoppers who are still concerned about the stability of these services.
For marketers in the cloud services industry, content marketing campaigns present a strong chance to assuage buyer concerns by informing and educating prospects. Developing articles, blog posts or white papers that look to position a cloud vendor as an authority can set prospects at ease and guide them to conversion.
There are a number of challenges businesses face when they look to modernize their IT, and content that speaks to these issues can set a company apart from its competition.
“The survey tells us that IT executives have a high level of concern as they face the real challenges associated with the consumerization of IT, including corporate data leaking onto to public clouds through consumer-based tools,” Steve Lesem, CEO of Mezeo Software, said in a release.
Providing industry news and other information on these problems will help marketers appeal to their target audiences more effectively.
Brafton recently highlighted a study from Triton Digital that suggested news content and other kinds of articles can position a business well to drive sales, as 61 percent of consumers said they access branded web information when researching a purchase.