Here's a quick look at Search Marketing Expo East in New York City, Sept. 29-30, where marketing insiders speak on content marketing and SEO best practices.

Brafton returns to SMX East for our fourth consecutive year on Sept. 29 – will you be joining us? The two-day event is billed as the only conference dedicated exclusively to search marketing.

Programmed by the team at Search Engine Land, SMX East features more than 50 sessions, keynotes and clinics that revolve around SEO and SEM best practices.

Here’s three reasons why you don’t want to miss this year’s conference, held at the Javits Center in New York City:

1. You’ll get SEO insights from search insiders

Alongside keynote speaker Brad Bender (Google Display Network’s Vice President of Product Management), you’ll have the opportunity to hear from more than 150 marketing professionals.

Check out the full agenda.  

2. You’ll take home actionable best practices on the latest in marketing trends

If there’s one thing we know about search marketing, it’s ever changing. We’ve recapped the biggest SEO updates of summer 2015 and the latest changes to Google’s Panda algorithm. We’ve been saying great content impacts search for years, and latest summer updates show social’s presence.  This year’s SMX offers attendees expert perspectives on myriad marketing initiatives that can drive success in search AND broader business goals.

Get actionable tips from this year’s diverse lineup of speakers:

3. Get direct content answers from the Brafton team

kate gMarketing Director Katherine Griwert, who has led a team that’s generated millions in revenue through content, is speaking on behalf of Brafton. Mark your calendar: On Sept. 30 at 10:30 a.m., she will be presenting on how to repurpose your content for an effective, efficient strategy.

“Consistency, without redundancy, is essential to both creative a positive experience for customers AND making the most of every content investment. I’ll go through a process marketers can use to make sure they’re effectively repuporsing their content to reach a wide audience,” Katherine said.

Follow Katherine on Twitter.

Additionally, Brafton teammates Lindsay O’Toole, Steven Pricco-Byers and Chris Donaher will be available at Booth 421 throughout the conference to answer questions about how YOU can use content can fuel real results. Ask them about our approach to content for our 700+ clients to see if Brafton’s services could be a fit for your company.

In case you missed past SMX insights:

Check out Brafton’s coverage from previous SMX conferences.

Enter code SMX15BRAFTON (case sensitive) at: for a 10% registration discount!

Attending SMX East? Be sure to let us know in the comments below, and follow along with our live updates throughout the conference on Twitter.

Molly Buccini is Brafton's community manager. She joined the team with a background in digital journalism and social media. She's a theatre nerd, pop culture junkie and lover of summertime.