Join Brafton in Chicago at IRCE 2015 to learn how content marketing is making it easier for retail and ecommerce brands to reach their target audiences across online channels.

Curious about how content marketing supports ecommerce sales? Join Brafton at the Internet Retailer Conference and Exhibition (IRCE) June 2-5, 2015 in Chicago, Illinois, to learn how content-driven strategies help ecommerce companies build their web presences to drive sales.

The event at McCormick Place West includes two days of main workshops as well as pre- and post-show sessions that cover e-marketing, smart retailers, global e-retailing, retail chains and strategies for top executives.

This year’s IRCE conference features a keynote presentation by Jason Goldberger, President of Target.com and Mobile. Goldberger will speak on June 3 about the retail revolution, and how Target transformed its web presence into a “new front door” that accommodates consumers’ preferences for shopping online.

Stop by to learn about the latest trends in B2C marketing and why content is key to reaching your target audience in today’s market place.

Brafton will be at booth #268 to talk about content marketing, and how it plays an important role in the success of ecommerce brands’ search, social and email strategies. Stop by to learn about the latest trends in B2C marketing and why content is key to reaching your target audience in today’s market place.

Aly McKinster, Kate Bergstrom and Peter Omalyev will be representing Brafton with tips and answers about how content marketing services support ecommerce and retail brands.

IRCE

Here’s Brafton’s team at IRCE 2014

 

Don’t want to wait? Here are some examples of strategies we’ve put together for our clients:

If you’re attending, drop by booth #268 and let us know in the comments below so we can be sure to say hello! Not going this year? Follow along with @Brafton as we Tweet from the event, and check out @IR_Events, using the hashtag #IRCE for updates.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.