Matt Cutts, Google head of search spam, recently said that the company will soon roll out an algorithm that looks to credit companies that focus on quality content. While most of Google’s adjustments have been aimed at bringing relevant content to users, a number of sites have found some backdoors to a strong search ranking that Cutts and Google hope to close.
Search Engine Roundtable reported that Google hopes to “level the playing field” with the latest update by reducing the rankings of sites that are “overly SEO’ed” suggesting it will give more attention to sites with less technically savvy SEO elements but strong content. As the web has evolved, GoogleBot, the series of algorithms used to rank websites after search queries, has similarly become more sophisticated.
Ultimately, Google is looking to make SEO about websites that offer the best overall user experience rather than those that know tricks of the trade for SEO. A comprehensive new media marketing strategy centered on high-caliber content is among the best ways to organically grow a search ranking.
Implementing a news content marketing strategy, for example, provides frequent, relevant updates to a website while also providing a resource for users to read about the latest industry updates. Businesses can then use social media marketing to increase visibility for this content and share it with more relevant audiences, which should subsequently drive SEO-friendly inbound links and traffic.
Brafton recently reported that the role of organic search marketing is often undervalued by as much as 70 percent of marketers in favor of other methods that often benefit from the visibility generated by new media marketing.