An increasing number of businesses are using search engine optimization (SEO) to help raise the visibility of their website, but now it appears that governmental organizations are using the tool to help improve their search engine results page ranking.

Washington D.C.-based web design company Blue Water Media has announced that it is working with the Department of the Interior Office of the Inspector General (OIG) to help update its website and increase its presence online.

The company says one part of this will include a search engine optimization (SEO) marketing campaign intended to help improve the visibility of the OIG on the web.

In addition to traditional SEO, the company says it will optimize the site to be compliant with Section 508 – requiring governmental agencies to eliminate barriers which may make technology inaccessible for the disabled – which the company says will make the site more easily navigated.

Although it may seem that search engine optimization (SEO) is best suited for businesses, in a piece earlier this year for OhMyGov.com, Alex Pinto wrote that .gov websites should consider using SEO as more people go online to find information.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.