Email messages are a good way to boost a firm’s social media marketing efforts, an expert has remarked.
"Perhaps most important is the use of email to send social media (video, blogs, podcasts, etc.)," he continued.
"Some of the most effective business case studies are being generated with social media embedded in emails," Mr Kahlow added.
Success through Web 2.0 relies on participation and immersion, and depends on an organization to contribute to the community, he continued.
However, Mr Heller warned that not using the platform well could result in a negative response and mean a firm fails in front of potentially valuable and vocal consumers.