Brands may find certain channels continuously improve customer acquisition within their fields, while not having such a significant impact in other industries. Email marketing is one such area where select verticals can reach maximum content ROI if they use new technologies to target and enhance web content.
In a survey conducted by Intouch Media, real estate companies ranked email marketing as the most effective “marketing product” that they currently leverage for their businesses. The survey went on to say that the majority of real estate agents develop drip marketing campaigns – or automated eMarketing efforts – to engage with prospective homebuyers or renters on a regular basis. To fuel results and craft email content that resonates with leads, brands need savvy content marketing strategies, and they must distribute educational online content for lead nurturing.
Brafton previously reported that 33 percent of consumers indicate brands should invest more in their email campaigns, outpacing demand for web content and social media content for Facebook. This data correlates with Intouch Media’s assertion that email helps real estate agents generate the most amount of new leads, and further proves the traditional direct marketing practice still dominates in select industry circles.