Brafton recently reported that Myspace received a makeover that might attract entertainment-loving consumers (and relevant marketers) to its site, and now the company has announced a new initiative that could broaden the social site's reach and ensure content is shared with the right audiences. Myspace will be adding a Facebook Mashup service, allowing users to coordinate their accounts on the two social sites.
The Mashup spreads user information across the two networks. This allows Myspace users to make entertainment recommendations to fellow users based on Facebook-specified preferences. The Mashup enables exports of Facebook info to Myspace.
Users are prompted to connect with Facebook when they visit the Myspace site. A message on the homepage says, "Mashup your Facebook Likes and public profile info to create a personal entertainment stream in just one step."
In the site's recent relaunch, users could easily share content found on Myspace with Facebook friends, but marketers may like how this new development enhances the relevancy of content-sharing within Myspace and across platforms. Brand content on Myspace could now reach a very targeted pool of users, as well as their Facebook friends – and Facebook has a much broader audience.
Mark Zuckerberg's social site garnered half of all social network ad spend this year, according to eMarketer. Meanwhile, the source says Myspace's influence continues to decline, and it predicts Myspace ad revenue will drop another 14 percent in 2011. It will be interesting to see if the Facebook Mashup helps the struggling site draw enough of an audience to merit more ad dollars.