Facebook's ever-improving messaging system has been expanded today with the launch of video chatting through Skype, the social network announced on its blog.

Facebook’s ever-improving messaging system has been expanded today with the launch of video chatting through Skype, the social network announced on its blog.

Millions of Facebook users around the world will now be able to chat with each other through real-time videos. Facebook video chat is rolling out over the next few weeks, but it’s also available for immediate download.

The new Skype-powered chat system will be available in more than 70 different languages, ensuring consumers can utilize the service no matter where they live.

Skype and Facebook have been working on the project for the past several months, and the Facebook/ Skype video chat has been launched just in time to counter Google’s recently announced social network, which offers a similar video chatting feature called “Hangouts.” Of course, Hangouts enables a group video chat feature, where group message chat is something new to Facebook.

Moreover, this latest development further strengthens the bond between Facebook and Skype’s new parent company, Microsoft. As Brafton reported last year, the two organizations worked together to bring Facebook’s “Like” data to Microsoft’s Bing search engine, providing users with social search experience based on their friends’ interests.

Facebook also announced yesterday that it had reached the 750 million user mark, illustrating the importance of leveraging social media as a part of online marketing initiatives. According to a recent report from Webs, more than 89 percent of small business owners utilize Facebook to reach its wide audience of prospective consumers.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.