Facebook has announced a new mobile website that may extend social media marketing to a broader range of mobile users. The company released a new version of its mobile site that caters to both high-end phones and feature phones.
Prior to the update, feature phone users were able to access the site via m.facebook.com, while touch device users went to touch.facebook.com. Now, all mobile users can access Facebook by visiting the updated m.facebook.com.
The company explains its new site will offer a touch-friendly interface for mobile users with sophisticated devices, and it will maximize navigation options for feature phone users. The goal, says Facebook, is to “[deliver] the best possible mobile web experience no matter what device you're using.”
Improved mobile web access might encourage more on-the-go users to check their Facebook homepages, which means social media marketers could better reach mobile audiences. Of course, mobile social media use was already rising prior to this development.
According to recent comScore data, social media access via mobile browsers has seen significant growth in the past year. The research firm reports that nearly 56 million Americans visited social sites via mobile devices in 2010, demonstrating 56 percent annual growth.