Google users who also count themselves among Mozilla Firefox’s user base can now use the search engine more safely. Mozilla released its latest version of the browser this week with complete encryption of the network, which may mean marketers will have more keyword data unavailable to them to inform SEO campaigns when users search via public networks.
The company says this is an effort to, “protect [user] data from potentially prying eyes, like network administrators when you use public or shared WiFi networks.”
Relevant information is gleaned to inform future queries and the ads seen on all Google products. The primary focus of SSL search is to prevent cyber criminals and others with malicious intentions from using this data against consumers.