Foursquare recently implemented a search box on its homepage to help users find business information and reviews more quickly. Marketers encouraging customers to share experiences with their companies can improve their presence on the site as people post content.
According to Search Engine Land, the homepage search box appears only for logged-out users. Those with active Foursquare accounts can already search within the network. However, the company likely made its search feature widely available to push those without accounts to create them.
As a social media marketing platform, Foursquare represents an area many businesses haven’t focused on extensively. Users are entirely in control of a brand’s presence on the site, whereas Facebook, Twitter and other platforms allow businesses to manage their own visibility. Regardless, Foursquare’s addition of new features should draw the attention of companies, especially B2C businesses, as the site becomes more accessible.
Adding search capability for general web users helps Foursquare promote a feature it rolled out earlier this year. In January, Brafton highlighted additions to Foursquare search that made it easier for users to find relevant information. Dubbed, “personalized search for the real world,” Foursquare’s search helps users find relevant information more easily.