Getting something framed is one of those services that is not needed daily, but when someone’s looking for a business in their area that does framing they’re likely to head to the web first, which is why one Florida company began implementing search engine optimization (SEO) and online marketing – tools that helped the company win a prestigious award.

The Great Frame Up, a custom frame gallery with three locations in the Tampa area, recently won the honor of Best Technology Integration from Décor magazine for its use of technology to eliminate waste, streamline business and give customers a good online experience.

In addition to these technological advancements, the company has incorporated search engine optimization (SEO) to help increase online traffic and reach local customers looking for framing services in their area.

"We have really tried to embrace technology and use it to our advantage, to more efficiently run our business and to provide added benefits to our customers as well," said Alan Divers, co-owner of the framing company. "It has really helped us to set ourselves apart from other Tampa frame shops, and our customers notice the difference."

In the past, people looking for a service in their area would head to the Yellow Pages, but today many people head directly to a search engine to find what they need which makes search engine optimization (SEO), especially for niche businesses, more important than ever.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.